Position Paper #3: Higher Education

Lund University is a prestigious university located in Lund, Sweden. This school boasts about its rich history and long track record of success. The school was founded in 1666, and is among one of the oldest schools in Europe. It is a large university with 40,000 students enrolled. It does not hesitate to advertise that the university is ranked among the top 100 institutes of higher education year after year. Lund University's PR team and way they reinvent themselves keeps them relevant and high ranking.

Learn more: "About Lund" video

The administration behind Lund has worked diligently to create an upstanding reputation for Lund University. One Google search for "Lund University" and countless articles pop up with almost all using words such as "prestigious" and "high ranking." Anything that has their name attached to it has a clean aesthetic with a positive image displayed.

Their social media is no different. Their facebook page is highly professional. All their posts are in regards to campus activity, and the captions are straight to the point and factual. Their social media image personifies the high class reputation the campus works to present.

Learn More "Lund Study Abroad"

Lund university has an international exposure that is commendable. This definitely helps their global image, and they work hard to maintain a international focus and image. When looking at their website, there is a tab devoted especially to international admissions. When this tab is open, there is then multiple tabs and interactive links to show the capacity of their international influence. Each hyper link is fully fledged out and filled with information. There is even a tab where they tell different upcoming locations they will be in and interested students can look to see if they will be in a town close by for a meet and greet. Their admissions page is updated providing a wealth of information of potential students.

But it is not only their international admissions page that is like this. Their whole website is highly organized and interactive. One could spend hours reading into all the different informative tabs they provide. They have a particular focus on student life and have done well to include a variety of information regarding student involvement, and the articles are recent about events that have happened within the past year. Their positive image regarding student activity is obviously important same as their international admissions. They are active in portraying a lively and highly involved student body, and do not hide that they are proud of that image.

"Lund University is well-known for its unique student life and fantastic campus atmosphere. The variety of student organisations, including the famous 'nations' of Lund, provides excellent opportunities for you to experience student life and to join in student events. You can get involved by joining Studentlund!" Source

One thing that truly stands out and adds to the prestigious image of Lund is their research. Their research is the main thing that Goggle pulls up when Lund University is typed in the search bar. The news section of Goggle shows countless articles of their most current research with their breakthrough in insulin key release mechanism being the most prominent at the moment. Their campus news section of their website heavily focuses on the university's publications of research. Their emphasis on academia really shines in their detailed articles on their research, and their adamant exposure to advertise their success in this area. As with all their other tabs, their news section breaks down into which particular branch of the school one would like to read about. It is not only their science related research they are advertising (though it is the section with the most coverage), but other programs are represented as well including the arts, economics, engineering, and more. 

And it is not just the school publishing their own work. Big organizations like National Geographic 

have published Lund's scientific findings as well. The university research on animals using stars of navigate, was featured in an online magazine article of National Geographic. Many other predominant science organizations are publishing Lund's research as well. This kind of exposure would draw many potential individuals who want to get a degree in science related majors because the high chance their research would be published to a large audience. 

The public relations team of Lund University has worked efficiently and effectively to portray the prestigious image that this school wants to have. They have an abundance of information on their website, and it along with articles tied to Lund have a clean professional image. From their local to international image, Lund presents itself as a high class and worthy university with a proud heritage and success rate to back up the image.